EMV card migration is slated to happen by October of 2015. The technology has been around since the 90’s but the US migration has not been pushed until now. For the agent in Merchant Services this is one of those opportunities to go in and have a conversation about something other than price or just selling the merchant a product. With the amount of data breaches that have occurred in the last few years this is a serious concern for anyone who takes credit cards as payment.
According to an article in the Boston Globe (see full story here) only a portion of the card issuers will have the technology in the hands of the consumer by the October 2015 deadline. What does this mean to you? It means that even though card issuers are lagging behind you can still get out ahead of the migration and get EMV ready terminals into the hands of merchants.
I would begin the push now, because it is coming, regardless of the numbers of cards in circulation by October 2015. Don’t wait, have discussions with merchants, gather information and become an expert. Why not have another tool in your arsenal to open doors and add to your portfolio? It will pay dividends not only to you ,but to the bottom-line of the merchant, as well as protecting the consumers. Who wouldn’t want to avoid potential fines and other issues that could destroy a small business by simply upgrading their terminal and maybe save a few dollars in fees along the way?